Please help with some focus research---Please look and respond [Archive]

Magic34

10-14-2005, 06:44 PM

I need some help from each of you to do some research for myself. If you could please respond with an answer, I would really appreciate it.
I am working some new product packaging and need to know what color scheme that you like at first glance.
Please let me know which of the 2 that you like better.
Red or Blue and if you could give a brief explaination, that would help me a lot.
Thanks!
http://www.hotboatpics.com/pics/data/500/4368DriWashColorShifts_red-med.jpg http://www.hotboatpics.com/pics/data/500/4368DriWashColorShifts_blue__2_-med.jpg

Jbb

10-14-2005, 06:50 PM

lol....I sold DWG for years.....still use it for a machine glaze...I am partial to the blue....I think on display packs ...cool colors do it for me...

GrapeApe

10-14-2005, 06:50 PM

I would use the RED.... The White Letters jump out better, and the Car looks better with the Red back ground..
Goodluck with the product...
*** Grape Ape ***

Magic34

10-14-2005, 06:52 PM

lol....I sold DWG for years.....still use it for a machine glaze...I am partial to the blue....I think on display packs ...cool colors do it for me...
You can always do it again. I know some low people in high places who could help you. :D
Please keep this quiet, it is supposed to be a secret (the labels).

Magic34

10-14-2005, 06:53 PM

By the way JBB and Grape Ape, thanks a lot, that is exactly what I am looking for.

Jbb

10-14-2005, 06:54 PM

You can always do it again. I know some low people in high places who could help you. :D
Please keep this quiet, it is supposed to be a secret (the labels).
I used to write a quart into every car I painted's invoice got lots of people liking it..

Mohave Vice

10-14-2005, 06:55 PM

Go for the red. Stands out better and more noticable at first glance.

bunny 166

10-14-2005, 06:57 PM

I like blue....it is the color of water, you know... :p
Except at Lake Elsinore... :rolleyes:

NOTALENT

10-14-2005, 06:59 PM

The blue look's better, but when glancing the red catche's the eye.

Jbb

10-14-2005, 07:00 PM

I like blue....it is the color of water, you know... :p
Except at Lake Elsinore... :rolleyes:
smart girl... :smile:

Wonderboy

10-14-2005, 07:01 PM

The red. For some reason it seams more "powerful" and stands out more.

soupersonic

10-14-2005, 07:01 PM

The car looks better with the red lettering but the words are easier to red with the blue background. Just my .02

FOUNTAINATLAST

10-14-2005, 07:07 PM

I'd go RED, catches your eye right away....

Boatcop

10-14-2005, 07:14 PM

When I looked at the Red I immediately thought of the Maguires line. The packaging and color scheme is very similar.
Maybe not a bad thing, but I still like the Blue better.

ahhell

10-14-2005, 07:17 PM

Blue...cool color, I associate red with hot, water spot leaving weather

uvindex

10-14-2005, 07:19 PM

Blue does it for me. As mentioned already, blue is a "cool" color and "cool" is what I want to think of when I'm washing or babying my car's finish (think of the garden hose and washing your car in the shade when the sheet metal is nice and cool).
Red, on the other hand, is a hot, harsh color and doesn't make me think that I'm going to be babying my car's finish (think hot sheet metal, scratchiness, etc.)
Good luck! :)

Big Warlock

10-14-2005, 07:39 PM

I think it looks cleaner and reminds me of water......= ......clean

Badger301

10-14-2005, 08:29 PM

Red stands out more. Its a hotter color then blue which can send subliminal messages that your car will be hot.

Jyruiz

10-14-2005, 10:02 PM

The red one jumps out at me.

havasujoe93

10-14-2005, 10:02 PM

I perfer the color blue over red, it feels cooler and I think would work better with reference to car care.

upsman105

10-14-2005, 10:06 PM

Blue makes the car look brighter..

FMluvswater

10-14-2005, 10:11 PM

Blue makes me think of water and like others have said makes one think of clean. I find the name brand blends in too much with the red background - might recall the packaging "that stuff in the red package" but not the name; whereas with the blue background the name brand stands out more. :idea:

Throttle

10-14-2005, 10:14 PM

My first glance is at the red one because it shows up on my monitor first...
so go with it. red. :rollside:

Magic34

10-15-2005, 08:16 AM

Thank you to everyone so far. These results will really help me come Monday morning.
Thanks again for those who have taken a second to help with this, for those who have not yet, plese just take 2 seconds and let me know what color you like or gets you more interested.
Thank you,
Michael

Kachina26

10-15-2005, 08:43 AM

Blue, the red just looks like it's an old I dunno, dated product.

91nordic29

10-15-2005, 08:44 AM

blue has a calming effect as opposed to the red. maybe a consumer would see it as more relaxing way to wash the vehicle where as the red feels like it would require more energy(?????) :confused: :cool:

Mrs. 4-B

10-15-2005, 08:48 AM

When I first opened this thread I thought I would like the red (my favorite color) but I have to go with the blue as it more pleasing to the eye in this ad.

Flashover

10-15-2005, 08:49 AM

The red is more eye catching but like boatcop said the first thing i thought of was meguires... I would still go red, blue looks a little to low key. :D

OGShocker

10-15-2005, 08:54 AM

I prefer the blue, for some reason it seems to "jump out" at me over the red.

Red Eye

10-15-2005, 08:57 AM

Red Eye likes the blue better. It caught my attention right away.

Red Eye

10-15-2005, 08:58 AM

By the way, do we get any free products for participating in this survey? :D

Jbb

10-15-2005, 08:59 AM

Just a side note to those interested....the stuff works as advertised...I dont sell it anymore because there is now a dealer on every corner...I still make everyone I paint a car for buy a quart, because you can use it immediately after new paint ....and the paint can still breathe thru it...and wont become cloudy...It also does not build up like wax ...and leaves no white residue.....just thought I would share... :D

Squirtin Thunder

10-15-2005, 09:17 AM

Because Code Blue Racing likes anything Blue !!!

76ANTHONY

10-15-2005, 09:31 AM

I Like The Blue It Has A Little More Class

riverroyal

10-15-2005, 09:37 AM

caught my eye,blue makes me think of CLEAN,,,pink for san francisco,is that a option?Maybe I need to be selling this stuff,I got time :D

Old Texan

10-15-2005, 09:45 AM

The red has a more high quality, expensive look. I actually like the blue package but something about the red says "buy me".
The red also seems to catch my eye quicker, not as subtle as the blue.

2Driver

10-15-2005, 10:06 AM

Both look real nice.
Red does stand out (assuming it will be on rack with other products not in red...like Mothers and McGuires stuff:).
Like they say red cars get more tickets than any other color, so I guess there is something behind color choice.
Marketing details can sometimes be like trying to seperate fly crap from pepper can't it? :D

Keithb87

10-15-2005, 10:15 AM

Blue. It's cooler than the red and the label is easier to read with the Blue. The product name seems to fall back a little with the red and stands out with the Blue better.
:idea:

Magic34

10-15-2005, 02:19 PM

Thanks again everyone..
It would be great if I could get a total of 200+ votes, so everyone... Please vote and/or respond, it helps a lot.

No Name

10-15-2005, 02:21 PM

Blue, just like it better. :) :)

Debbolas

10-15-2005, 02:24 PM

Blue, It looks more professional. The red was too "busy". I like the blue!
:)

ColeTR2

10-15-2005, 02:26 PM

http://www.hotboatpics.com/pics/data/500/4368DriWashColorShifts_blue__2_-med.jpg
Blue it goes better with the car

Boa1277

10-15-2005, 02:38 PM

I read somewhere that you are more likely to get pulled over driving a red car than any other color vehicle. If red works for cops pulling you over maybe it will make consumers take a little notice. I know that the red jumped out at me, more than the blue did. It has been awhile since I have purchased a waxing or washing product but doesnt the Mcguires have more of a deeper red almost leaning toward maroon packaging. They both look nice maybe do a little different color on the writing for the red packaging so it does not blend quite so much.

riverbound

10-15-2005, 03:13 PM

The red one lets the letters jump put more. The blue one kind of lets everything blend in.

sweet-v

10-15-2005, 03:40 PM

I think a red looks better in a blue background than a blue in red.... :cool:

Ziggy

10-15-2005, 04:12 PM

I've read about various market research done before and blue was one of the top colors to attract the human eye.

MagicMtnDan

10-15-2005, 04:17 PM

As far as color goes, use blue.
But that's the color. The rest of the package doesn't seem to do a good job of communicating what the product is and why it's good (better). :argue:

H20Advantage

10-15-2005, 04:18 PM

There are a large number of males in the population that suffer from various degrees of red/green color blindness. This being the fact even though they can see red as red they would be drawn to the blue at first glance.

AZKC

10-15-2005, 04:19 PM

One of my wifes favorite swimsuits is blue, and Zig likes blue, and my boats blue. HMMMMMMM. I'll go with blue :D

WetWillie

10-15-2005, 08:39 PM

Pops better and grabs your attention more!

Magic34

10-17-2005, 02:09 PM

to the top! :wink:

Magic34

10-17-2005, 09:04 PM

damn, a lot going on in here, bump again :shift:

INSman

10-17-2005, 09:09 PM

I'll go with the red, would be interesting to see what results you might get if you reversed the order of appearance

Magic34

10-17-2005, 09:11 PM

I'll go with the red, would be interesting to see what results you might get if you reversed the order of appearance
Now look again :)

INSman

10-17-2005, 09:23 PM

Call me crazy, still like the red ;)

RVRGIRL

10-17-2005, 09:23 PM

I think blue is the best. It's the water color. Our sea-do is blue and we ride Yamaha's that are blue. So go with blue. Only my 2 cents. :)

Magic34

10-18-2005, 08:02 AM