squirt'nmyload
05-09-2007, 08:35 PM
Wal-Mart announced that, on January 1, 2008, it will begin offering
customers a new discount item - Walmart's own brand of wine.
The world's largest retail chain is teaming up with Ernest &
Julio Gallo Winery of California to produce the spirits at an
affordable price, in the $2- $5 range.
Wine connoisseurs may not be inclined to throw a bottle of
Walmart brand into their shopping carts, but "there is a market for
inexpensive wine," said Kathy Micken, professor of marketing at
University of Arkansas , Bentonville. She said, "But the right name
is important."
Customer surveys were conducted to determine the most
attractive name for the Walmart wine brand. The top surveyed names
in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Walmart wine is that it can be served with
either white meat (Possum) or red meat (Squirrel).
:D :D
customers a new discount item - Walmart's own brand of wine.
The world's largest retail chain is teaming up with Ernest &
Julio Gallo Winery of California to produce the spirits at an
affordable price, in the $2- $5 range.
Wine connoisseurs may not be inclined to throw a bottle of
Walmart brand into their shopping carts, but "there is a market for
inexpensive wine," said Kathy Micken, professor of marketing at
University of Arkansas , Bentonville. She said, "But the right name
is important."
Customer surveys were conducted to determine the most
attractive name for the Walmart wine brand. The top surveyed names
in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Walmart wine is that it can be served with
either white meat (Possum) or red meat (Squirrel).
:D :D