I looked very closley at the Ultra and the Lightning. Unless I missed something I honestly could not see anything that would make the Ultra worth more except for the trendy name, and after watching the show they had on T.V. they seem like dumbasses.
Have you ever thought that TV has a lot of made up drama??? Do you really think that if they were dumbasses they would have the reputation they have and the customer loyalty, let alone be in business still?? Maybe you should go down to San Diego and see how things are ran first hand and then give your input here on the boards!