It's only 30 mins if you drive 80-90 in Rice Rd.
It's actually only about 15-20 mins slower thru Erinburg. I haven't driven Rice Rd in over two years. Fock the BS on Rice Rd
If I am going out there at night or on a friday I usually take the Ehrinburg way. If it is an off day when it is light out I'll go Rice Road. I've had a couple of close calls myself.