It is just a trend, but we are trending very well. April was a big month for us and we will be dropping off some not so good months. The next book should be pretty good. Our biggest problem is our listeners filling out the Arbitron diaries. What active adult wants to carry a booklet around and write down their listening habits every 15 minutes for a week?
The methodology is outdated. It's a perfect system for the unemployed and moms at home though.