Because I'd like to buy again when it splits. Don't want to buy it at the current price. I originally bought it under 200.00 but not comfortable paying 300 a share for it.
Thats the only good thing about a split. Alot more people will be comfortable buying more for less when its actually the same. Its all phsycilogical (sp) and the stock will rise because of it.
I wouldnt be so comfortable hanging on to GOOG for too much longer..