I just put a Rubicon Express 3.5" lift on an older TJ. I went with upper control arms, lower control arms, springs, track bar, sway bar disconnects, bump stops, transfer case lowering kit, etc, and a set of five new wheels and 33" BFG A/T tires.
I payed more then you have been quoted for either of the lifts you listed, but make sure you are comparing apples to apples with your comparisons.
If you are going to use it off road, don't make compromises with a cheap lift. You didn't post what was included in your lift kits, or the manufacturer's, and also make sure you get a set of five wheeels and tires.