The 9's are a cold range, what I used to run in my race engine. Depending on your ignition system, and the rest of the engine components, and even the speeds you run, you may have fouled the plugs.
You brought up an interesting point, saying the replacements you ordered are different. Are you certain the plugs that are currently in the engine have the correct thread length? You didn't state what heads you have, but if you have a shorter plug in a cylinder head that actually requires a plug with 3/4" of threads, it's not going to want to run right.
Give us a little more information?