Sounds like a great deal.
But from a dealers perspective it sucks. (I am not one btw). But if I had a bunch of money invested in Whipple inventory and promoting Whipple products I guarantee you I'd be more than a little pissed. I've had cases like this in the past where we've actually dropped product lines over manufacturers undercutting our efforts and cutting us out of the loop just to make a quick buck and move product. A couple large ones too.
Sorry if I've missed something in your offer Dustin. If so you have my apology. I just have little tolerance for manufacturers who go out and cultivate a dealer network, even if its a small dealer network, ask them to support the product with inventory dollars and sales effort and then pull the rug out by selling around them direct at a cheaper price. Its grossly unfair to the dealer whos committed money and effort to the products.