No!
From what I heard, 2 years ago, Lifeline wasn't going to make the show due to the cost for the spot. Last minute they made it. I don't know if they got a discount, but if you also notice, Lifelines "booth" is a rig with very little setup for the show. I bet on Sunday, they are one of the first ones out of there, and there spot is probably not there choice. If anything, I would think it would hurt sales for HTM. People go see lifeline and hear about what happens when you hit the water, and what there jackets are designed to do to you. Then you see HTM and say hey, I remember one of them crashing. Maybe not!
HBjet