I heard there is a lot of "bread" to be made with bread delivery. At least on the east coast. Artie on Howard spent some time talking about it a while back.
Alot of these guys work as Independents. The $$ depends on the route location as well. Once established, one can hire their own Merchandiser/Salesman and split a route or have someone run it for them sharing some commission. This sounds like maybe what Cig is doing. The Entenmanns, Pepperidge Farms guys do this as well. The real $$ is to be made in selling off the routes too.